A little about me…
I am a senior-level marketing executive with over 20 years of strategic marketing agency experience working with global clients in various capacities. My most recent role was at 160over90 (formerly IMG LIVE), an Endeavor company, as a Senior Director, Client Service. Working with clients such as AT&T / DIRECTV and Eurosport, I passionately led a team of up to 50 people working in-office and remotely all over the world, as well as participated in the RFP process for various new business pitches.
I believe my drive to succeed and do the highest quality of work for my clients has always been what sets me apart. That was the inspiration for the name of my company – grit is a trait that not everyone has and is crucial to getting the job done, utilizing whatever it takes.
I drove incremental revenue for my clients every year, not only due to my relationships I built, but also because of creativity, new ideas, and the ability to deliver on any client ask at a high level. Clients have trusted me emphatically with their work and also provided referrals to colleagues due to the results that I have executed. I’m a big believer in testing programs in order to prove the analytics of tactics, which in turn ensures the growth of the business.
Prior to joining 160over90, I was a part of a small boutique agency aim MARKETING SOLUTIONS. Working on the agency’s SunTrust, UPS, Domino’s, Chevy, and Sound & Speed accounts, I developed strategies and multi-faceted activation plans meeting the client’s goals of brand awareness, consumer engagement, and ultimately driving revenue. I also worked for IMG and Octagon at the start of my career, which built my foundational knowledge of marketing. Having this deep understanding of the process at the ground level enables me to see the full picture and how to best be successful.
At Grit Mktg, you as a client get the personal touch of service and my direct expertise as I am deeply involved every step of the way. My relationships across the industry allow me to tap into the brightest minds and find solutions that best serve your marketing goals in a creative and impactful way that truly impacts your bottom line.